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About Us

Enabling retail brands to deliver matchless consumer experiences!

In 2017, as e-commerce was already exploding across the global landscape, Sanjoy and Dinesh saw a gap in the market, an opportunity to create a brand that could revolutionize the way people across the world experienced online shopping.

AskSid - A Techstars Portfolio Company

The gap as they saw it, was the retail conversational experience riddled with unsolved consumer questions and deliberations. What was needed to bridge this gap was retail and vertical AI domain expertise, both of which they had to offer. With no credible solution in the market, the dream of AskSid was born – Simplifying shopping, Improving conversions and Discovering insights.

What started with a revolutionary AI brain called IntelliSID, capable of unprecedented consumer insights, has now catapulted into a full-stack AI solution for retail brands, seeking to craft impactful shopping experiences for consumers world over.

Our Leadership

Sanjoy Roy, Co-founder & CEO

A digital and data maverick, Sanjoy has spent 21 years in the tech industry across continents and multiple MNCs, before stepping into the shoes of an entrepreneur in 2017. He has spent the last 4 years as a co-founder and CEO, building AskSid from the ground up, taking it from a mere idea to a fully-fledged AI product servicing retail and CPG clients globally. His dream was to break through and prove that Indian tech also has great products to offer, and not just services.

Damn the torpedoes, full speed ahead.
Dinesh Sharma, Co-founder & CTO

With 21+ years in technology under his belt, Dinesh has seen it all, with years of experience in architecting and deploying enterprise scale products and solutions for Retail, Consumer Goods, Finance, and Travel domains. As the CTO and co-founder at AskSid, he has a penchant for applying his strengths of solving complex real-world problems through simple, scalable, and performing solutions. He took on the role of an entrepreneur in 2017, translating the idea of AskSid into a Vertical AI SaaS solution.

Thinking will not overcome fear, but action will. Take that first step.

Trusted by leading global retail customers in 23+ countries

AskSID Global Presence

Create valuable consumer relationships with SID

Customer obsessed - Your goals are our responsibility

Agile - We get you up and running in 4 weeks

AI domain and industry expertise

Co-creators in our client's business successes

Passionate about fulfilling evolving consumer needs

  • Intelligent conversations
  • Quicker conversions
  • Faster sales

SID does it all.