What if you could solve your customers’ problems with incredible speed? Conversational marketing is the future now. Talking to a conversational marketing chatbot can give you more time to focus on your sales and other business aspects.
The South East Asian market is on pace to become the third-largest economy by 2030. With this exponential growth comes an incredible opportunity for businesses and brands to tap into the potential of conversational technology to reach and engage with this newly minted middle-class.
While Facebook Messenger has traditionally been a top platform for chatbots, conversational technology is taking off on other messaging platforms like Zalo, Viber, and WhatsApp, which also have large user bases in South East Asia.
What are Conversational Marketing Chatbots?
Chatbots are computer programs that simulate human conversation, allowing you to communicate via text messaging or voice commands. They can be used for customer service, marketing, sales, or any other purpose.
They are designed to mimic a conversation between two people; they have artificial intelligence to understand natural language and respond accordingly. They can be used for customer service and sales purposes, making them useful for businesses.
Conversational marketing bots have been around for a while now. Still, they have only recently become popular due to their ability to conduct conversations at scale, which makes them an effective way of reaching out to potential customers who might not otherwise engage with your brand.
Why Should You Use a Conversational Marketing Chatbot for Your Business in South East Asia?
In South East Asia, the growth of internet penetration has resulted in an increasing number of people using social media and messaging apps to interact with businesses. This has led to a rise in demand for chatbots that can communicate directly with customers on their preferred channels.
One of the significant ways AI will impact your business is through chatbots. These automated digital assistants can help you reach your audience with ease, and they’re becoming more popular by the day.
In fact, according to a recent study by VentureBeat, two-thirds of consumers prefer to talk to chatbots rather than humans. The same survey found that 70% of people are more likely to buy from a brand if they use a conversational marketing chatbot.
To stand out from the crowd and grow your business in an increasingly competitive environment, you need to focus on providing outstanding customer experiences and building trust with potential clients through personalized interactions. This is where AI Chatbots come into play.
The conversational marketing chatbot makes it easy for people to get information when and where they need it. They also allow users to get answers quickly by typing in questions rather than waiting on hold or talking over the phone. This provides a more personalized experience which many people enjoy when dealing with companies online.
How Does a Conversational Marketing Chatbot work?
A conversational marketing chatbot provides an easy-to-use interface for customers to interact with businesses. This can be especially useful when dealing with customers who don’t speak your native language.
The goal is to make the conversation as close to natural language as possible to feel like you’re talking to another person rather than an automated system. The most common use for chatbots is for customer support. They’re instrumental in situations where answering questions via email takes too much time or multiple departments simultaneously need access to customer data.
Conversational marketing bots can also be used as virtual assistants who can remind users of upcoming meetings and appointments, check their calendars to see if they’re free, and then book them into sessions on your calendar app.
An Example of Using a Conversational Marketing Chatbot
The bot communication is programmed with an extensive database of information on your company, products, and services. When someone asks a question about your business, it can provide them with an answer straight away. Doing so takes time from manually researching each question individually, saving you work hours each day!
Here is an example of how you can use chatbots to promote your business:
Use conversational marketing bots as a tool for customer service. This is one of the most popular ways to use chatbots because it’s simple yet effective. Using bots allows businesses to provide better service at scale without hiring more people or spending time training them on how things work.
Are Conversational Marketing Chatbots Effective?
Marketing to South East Asian (SEA) consumers and businesses can be tricky. There are so many diverse dialects, cultures, and languages that one strategy or approach will rarely work for any other region. To succeed with SEA marketing efforts, you’ll need to understand what tone of voice your audience expects from local content on social media channels and in messaging apps like WhatsApp, Zalo, or Viber.
There are two main reasons you should consider using a conversational marketing chatbot for your business. First, it can save you time and money by automating repetitive tasks. Second, it can connect with users personally that a website or app cannot.
However, for most businesses, chatbots aren’t replacing jobs so much as saving time and providing extra information during customer service interactions. This means that they can improve the overall customer experience while saving time and money on labor costs in other business areas.
Best Practices to Follow While Using a Conversational Marketing Chatbot with South-East Asian Audiences
Make sure that your bot communication knows how to speak their language
Before launching a chatbot campaign, we need to make sure that it knows how to speak the language of our target audience. This means choosing an appropriate language and understanding how people interact with each other in that language. What phrases or words do they use when talking about a specific topic? How do they express their emotions? Do they use colloquialisms or slang?
Give them something they want (and need)
It’s essential to understand how people talk in Southeast Asia and what they want and need from brands. What questions do people ask when searching for products or services on Google? What information do they look for when visiting your website for more details about your product/service?
Use keywords that resonate with your audience
It’s essential to use words that resonate with your audience’s culture and language. An excellent example of this would be using “Happy New Year” rather than “Merry Christmas” when wishing someone a happy new year on Facebook or Twitter. If you don’t know what words they prefer, try looking up common phrases people use in your country of interest, such as Vietnam or Thailand (or even Singapore if you’re only targeting Singaporean audiences).
As the bot communication technology continues to develop, reaching users via this channel will improve. More marketers are embracing chatbots and incorporating the technology into their strategies. Whether you’re an established brand looking to expand your customer reach or a small business just starting, chatbots offer promising opportunities in a communication channel that allows brands to interact with customers
AskSid is a global conversational solutions company that partners with retail brands to elevate shopping experiences by leveraging the power of Artificial Intelligence. Our capabilities extend beyond support automation, extending to insight extraction, analysis, and business opportunity generation, all by leveraging the power of conversational data. We combine domain expertise and cutting-edge technology to build a Retail AI Brain for our clients, that mines insights from conversational data and becomes the basis of the business opportunity creation we offer. The power of actionable customer data has allowed us to create value and bring change to global brands including AkzoNobel, Danone, Wolford, Akris, and Himalaya. AskSid has live implementations in 23+ countries and supports 100+ international languages, managing millions of satisfied customers the world over.