Dominating the global Paints industry with €15 Billion revenue, the company employs over 46,000 people and has leading brands in over 80 countries.
“Choosing the right colour and right product for home improvement projects can be daunting and tediously time-consuming for consumers. This brand wanted to help. Moreover with no centralized product knowledgebase, thousands of product questions went unanswered and undiscovered”
Before Virtual Advisor: UK customers look to paint metal surfaces in March/April, but business could not identify what type of metal surface – Is it outdoor cast-iron garden tables? Is it a fence? Is it metal cabinets inside the house?
After Virtual Advisor: Questions from Virtual Advisor conversations highlighted exactly what customers were looking for, boosting conversions. The UK customers look to paint radiators inside their home. Period. And the brand has two products in its stable tailor-made for radiator surfaces.