Founded in Austria in 1950, this brand is a market leader for luxury legwear and bodywear. The company designs and manufactures its products exclusively in Europe and has established a strong reputation of delivering high-end products and high-end customer service.
“The brand was looking for ways and means to deliver the same high standard of service online as its customers have come to expect in its boutiques. The need was to create a personal conversation on digital with its customers and in the process accelerate conversions. Moreover, insights were not being leveraged, and speed to market with regards to customer service needed a rethink.”
Before Private Shopper – The ‘Fatal Dress’ is an instore bestseller perfect for would-be mothers, however this is not mentioned in the digital catalog.
After Private Shopper–Questions from Private Shopper conversations highlighted that pregnant women want to buy the ‘Fatal Dress’. Safety was a high concern among the mothers.
The R&D team reaffirmed that it was completely safe for mothers-to-be, allowing teams to react in real-time and update the catalog.