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Conversational AI Platform

Top 5 Things to Know About Asksid’s Retail AI Brain

AI IN RETAIL: HERE’S WHY YOUR BRAND NEEDS A CUSTOMIZED RETAIL AI BRAIN

AskSid is a vertical AI specialist that is capable of building and customizing a Retail AI Brain or knowledgebase for retailers, CPG, and D2C brands. We customize the entire end-to-end experience for you with our AI solutions for retail. Client involvement is as minimal as 3 hours a week, during the short 4-week onboarding period!

1. WHAT IS A RETAIL AI BRAIN?

Centralized Knowledge Base

Structured and unstructured product and past consumer data are ingested, automatically centralized, and continually enriched.

Minimal Effort

AskSid’s AI retail solutions eliminate all manual effort by automating data ingestion, and using pre-trained models (intents, products tags, utterances, and more).

Driving Force

Think of it as the ringleader of our AI retail solutions, it empowers each solution to deliver an exceptional consumer experience.

Looking to invest in an intelligent digital shopping assistant, sign up for a free demo

2. WHAT MAKES ASKSID’S RETAIL AI BRAIN A ONE-OF-ITS-KIND OFFERING?

AskSid deploys a knowledgebase below the front-end support system, that works in collaboration with our insights engine to:

  • Get an in-depth look into every single customer conversation
  • Decipher hidden demand signals left behind by customers
  • Gather actionable insights and map them to actual business opportunities
  • Identify areas of improvement that need immediate attention

AskSid’s insights have helped leading retailers launch:

  • New product lines 
  • Discover demands in new markets and launch successfully
  • Created targeted marketing campaigns without the need to invest in market research

3. WHAT IS A RETAIL AI BRAIN MADE UP OF?

  • Proprietary retail canonical model: AskSid’s AI solutions for retail derive their intelligence from our unique Retail AI Brain and proprietary canonical models. This allows us to assimilate and format unstructured data in any format with ease and create brand data like intents, tags, and utterances that enrich the quality of customer conversations.
  • Entity extraction AI models from text and image data: Your customers are not limited by text, they can converse using images as well. By offering multi-format intelligent conversations, you are sure to see higher CSAT scores.
  • Insights generation NLU models: Judge how the customer is responding to the conversations through Sentiment Analysis, and recognize their actual intent from the conversational data.
  • Utterance generation AI models: Deciphering and making sense of colloquialism or mistakes in sentence construction with Utterances. Our AI models are trained in Natural Language, allowing the various multilingual interfaces of the brand around the world to communicate intelligently and understand people better than ever before.
  • Tags generation and product data enrichment: The Retail AI Brain creates amazing customer experiences by ingesting all formats of raw brand and product data, and converts it into Q&As, product tags, intents, and utterances, resulting in intelligent data that improve customer engagement. 

4. UNIQUE BUSINESS BENEFITS OF A RETAIL AI BRAIN

  • Customized and well-mapped shopping journeys: AskSid builds AI retail solutions that are run by the Retail AI Brain, that work seamlessly and flexibly across channels. This provides customers with the same conversational experience, across the board, which is achieved by leveraging AI in retail. The quality of guided selling the end customer experiences hinges heavily on how intelligent the AI is, and this is where AskSid’s domain expertise and Retail AI Brain come in.
  • Guided product discovery anytime, anywhere: Our focus on AI in retail and domain expertise means that we have spent years refining our craft and designing a world-class Retail AI Brain that manages the end-to-end of online retail.
  • Personalized recommendations based on customer profile: The Retail AI Brain assists in breaking down customer intents and behaviors to create customer profiles that help with hyper-personalization.
  • Recognizing the customer’s actual intent from the conversational data: AskSid’s intelligent Retail AI Brain is self-learning and easily recognizes the customer’s intent behind their decisions and communication. It supports the insights and analytical engines to then extract relevant data from conversations, consider the stage of the shopping journey, and decide on the logical next step accordingly.
  • Delivering rich contextual experiences based on customer preferences: The Retail AI Brain creates unique customer profiles that include everything from personal details, product preferences, shopping behavior, questions asked, etc. This data allows the Retail AI Brain to personalize experiences for repeat customers, so the task of re-entering personal information is eliminated.

Read more to see how AskSid’s insights allowed a brand to discover new business opportunities. Click here to read more about AI in retail!

5. MAKING YOUR DIGITAL ASSISTANT MORE CUSTOMER FOCUSED

  • Customers are smart and they expect experiences crafted exclusively for them: When communication is run by the Retail AI Brain, your customers will keep coming back thanks to a well-defined communication and experience strategy.
  • AI in retail = Elevated 2-way communication: AskSid’s top-notch tech and Retail AI Brain excels at humanized and Natural Language-based conversations and shopping journeys.
  • Retail domain focus: As a retailer, you should look for a partner that knows the in and out of leveraging AI in retail, so that the effort is minimal and efficiency is optimized! Our Retail AI Brain comes with 170+ preloaded retail intents, allowing us to solve customer queries and recommend products accurately from day-1!
  • Utilize your gold mine of insights – your customer conversations: The Retail AI Brain supports the Insights and Analytical engines in drawing out hidden customer cues from conversational data. This is then analyzed to help brands identify new business opportunities, which include potential new markets, new product lines, or even specific areas or categories that need improvement.
  • E-commerce integrations: With pre-built integrations to leading e-commerce platforms like Shopify, Magento, Big Commerce, Demandware, etc., AskSid’s Retail AI Brain ensures swift onboarding within just 4 weeks.

TO WRAP UP…

While investing in a good customer front-end interface is important for your business, keep in mind that the intelligence layer under the chatbot or voice bot is what drives the entire operation. This is why AskSid brings retailers a combination of verticalized retail intelligence in the form of a digital shopping assistant that provides humanized conversational and product discovery experiences for customers at every stage of the shopping journey.

SID is a digital shopping assistant built for retail brands, helping them leverage the power of conversational AI to sell faster and better. Looking to deploy AI solutions for retail?

Get in touch with us today!

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